The unconventionalities of TV Ads

Photo to Christopher Reeve being interviewed a...Image via Wikipedia
Back when Christopher Reeve was alive, and was already wheelchair-bound, there was a commercial that had him walking. Many were angry at that video clip, and many expressed their sentiments to 'Superman', saying that it was actually an exploit of his condition.

He disagreed; he said it was actually a good shot for him, and it gave him hope of someday being able to walk (again).

Not long afterwards, a new TV ads took a different route - using deceased persons. How'd you take it?

For the full story, read the news article below:

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Using the deceased in TV ads

Nike has certainly stirred up a lot of controversy with its new ad featuring the voice of Tiger Woods’ late father, Earl Woods, who appears to be talking to his son regarding Tiger’s recent activities – though the voiceover is from a 2004 documentary in which he wasn’t even speaking to his son, but comparing himself to his wife.Upon watching the ad, two questions came to mind – why would anyone have thought this was a good idea and how did Tiger Woods ever agree to this?
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