Showing posts with label Golf. Show all posts
Showing posts with label Golf. Show all posts

The unconventionalities of TV Ads

Photo to Christopher Reeve being interviewed a...Image via Wikipedia
Back when Christopher Reeve was alive, and was already wheelchair-bound, there was a commercial that had him walking. Many were angry at that video clip, and many expressed their sentiments to 'Superman', saying that it was actually an exploit of his condition.

He disagreed; he said it was actually a good shot for him, and it gave him hope of someday being able to walk (again).

Not long afterwards, a new TV ads took a different route - using deceased persons. How'd you take it?

For the full story, read the news article below:

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Using the deceased in TV ads

Nike has certainly stirred up a lot of controversy with its new ad featuring the voice of Tiger Woods’ late father, Earl Woods, who appears to be talking to his son regarding Tiger’s recent activities – though the voiceover is from a 2004 documentary in which he wasn’t even speaking to his son, but comparing himself to his wife.Upon watching the ad, two questions came to mind – why would anyone have thought this was a good idea and how did Tiger Woods ever agree to this?
The Sentinel Online : Blogs : Now Showing

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An Abandoned Tiger?

Tiger WoodsImage via Wikipedia

WIFE GOES SHOPPING AS GOLFER HEADS TO REHAB
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NEW YORK - The media scrutiny into Tiger Woods' private life, which the golf superstar lambasted in his public apology on Friday, shows no sign of abating.

As he headed back to treatment for sex addiction the day after, the Daily News in New York reported that his wife Elin was seen shopping with their two-year-old daughter Sam at a Florida shopping mall.

The Swedish ex-model was wearing sunglasses, jeans and boots when she headed to the mall in Windermere, the town where Woods' troubles began last November. She did not speak to reporters.

She later met friends for lunch, according to US gossip site RadarOnline.com, which also reported that the couple played tennis for an hour on Saturday afternoon before they boarded a private plane under heavy security and flew out of Orlando.

It said the developments may indicate a thaw in the couple's relationship. The couple reportedly also met Friday at their home after Woods' televised apology.

British tabloid The Daily Mirror, however, reported that Elin was stunned when the golfer made major last-minute changes to his statement, despite agreeing what he would say.

It said she had been expecting him to announce a return to the golf course within weeks, but after last-minute discussions with his advisers, he instead decided to say he was returning to therapy to seek further help.

She reportedly felt "hurt and manipulated", fearing the U-turn was aimed at placating his sponsors.

In a commentary published in The Observer, the former wife of British golfer Nick Faldo - who was also involved in extramarital affairs - has commiserated with Elin, saying "monogamy and professional golf do not happily co-exist".

Ms Melanie Hickey, who now works as a PR consultant, recalled how she felt "the weight of the corporate machine" bearing down on her as "it moved into the most personal of spaces of (her) life to protect its charge" when her own marriage broke down.

Meanwhile, Woods' long-time caddie Steve Williams said he won't tolerate any heckling from the public galleries when the world number one makes his eventual return to golf.

New Zealander Williams, 46, who has been carrying Woods' golf bag in tournaments since 1999, has a gruff reputation for not tolerating heckling or loutish behaviour in the public galleries when Woods is in action.

"When I go back to work with Tiger Woods, nothing will change," he told The Sun-Herald. "My job is to give him the best information I can and get him around in the fewest possible strokes.

"And as I have always pointed out, it is to try and give him a level playing field. Nothing will change from that aspect. I won't do anything differently."

In his statement on Friday, Woods said he was not sure when he would return to competitive golf.

Former British Open champion Ian Baker-Finch, now a television commentator, said he fears that the player will not play golf again this year.

"I was hoping he'd be back for the Masters, but I read into (his statement) that his comeback's not going to be any time soon," Baker-Finch said.

"My gut feeling is he doesn't come back until he's 100 per cent better, focused on golf and ready to win, and I don't think it will be for the Majors. I can't see any reason to come back (this year) if not for the Majors." Agencies

From TODAY, Monday, 22-Feb-2010
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